Some Thoughts on Comment Moderation Etiquette

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Comment Moderation on the rocks

I was recently contacted by Cyndi Warren from WarrenFamilyLife about comment moderation etiquette. I know my mother would be proud to hear that people are asking me something about etiquette, if not completely floored, so here are a few thoughts on what I believe the form of comment moderation etiquette might take.

Here is Cyndi’s email to me:

I know you recently did a post on comment etiquette. I'd love it if you'd do one from the other end of the spectrum, comment moderation etiquette. When I get a comment, I always try to reply personally. But I don't do it right on my blog because I know they won't get it unless they subscribed to comments. So I usually visit their blog read a post and make a relevant comment and thank them for their post. But then my blog looks like I just take comments in and never say anything back. Hmmmm … What to do? Then, I thought, I'll ask Wayne!
Thanks!
Cyndi

First off, thank you for asking that question Cyndi, it’s something all blogger’s might wonder about at some point.

I want to say that for the most part, I don’t mind that most of you just come to say hi with a comment and not really address the topic. My post on commenting guidelines was really meant to be a shot across the bow of the spammers boats, as well something that you loyal readers might take with you for use on your own blogs. Once we’ve taken the time to know each other a little bit, you pretty much have free reign to comment however you like, within reason of course. But that’s just it, you need to show some reasonability right, otherwise you might ruin a really good relationship over what? A comment? pshaw!

I’ve covered all that already, so what about when you sit down as a blogger to review your comments and respond back to your visitors? Are there any guidelines to follow? Any good tips that one could present to you?

I believe there is, and here are some of my thoughts on what those might be.

Review the reasons people leave comments

Let’s take a look at some of the reasons why someone might take time to leave a comment on your blog. Having these in mind will help you make your own decisions about any moderation etiquette there might be.

Some commentators:

  1. are honestly interested in the article and have something to say about it
  2. are looking to leave a link on your blog for some Google love
  3. want to call attention to something else that relates (or doesn’t!) to the topic
  4. just want to say ‘Hi’ and keep in touch

For all of these reasons, only one is self-serving to the person leaving a comment, and I can’t seem to think of any more reasons, so the odds seem pretty much in favor for a comment being, what I would call, a good comment.

A little self-serving is probably OK for most bloggers, but many time we find that the comments are just outright crap. Spam left behind by some troll who feels he is doing his client (because many are from ‘seo’ shops) or his site good. Moderating these comments can be tricky due to some spammers knowing that you are paying attention to the comments that come in after you make a post public. So spammers will make it hard by leaving a comment that is somewhat relevant.

If the comment is obvious spam, I’d say it’s very good etiquette to delete the comment. If you don’t other visitors will see that comment and realize that you are not really on top of your blog, or you just don’t care what people are saying, and that might detract from your real message and goals, whatever they might be.

Commenting

Always post a reply on your blog

Sometimes you might get comments from visitors that you know will not get any reply you leave on your blog, so maybe you email them a response, like Cyndi does (which I think is fantastic). Why not place the contents of your reply on your blog as well? Maybe tidy it up a bit because if your emails are anything like mine, they might be a little more verbose than you need on your comment reply. I think you get the idea though.

Maybe you might leave a comment reply that states that you have contacted Mr. X by email. That' might actually impress some visitors, but it might be viewed as negative if the comment might appear to have some value to other readers as well. Blogging is all about the sharing of information, so why not share your response with everyone? (Barring personal matters perhaps)

Responding to comments shows to future visitors that you are actively engaging the visitors to your blog, and your visitors will appreciate that. After all, they are reading your writing, your thoughts put to pen (type in this case), and about your decided topic for the post. Why not go that extra step and communicate back to them via your comments?

Not only will that round out the visitor experience, but you might also start to see an increase in subscribers because of that.

Sometimes post a reply on your blog

You might find that for a particular post people are just saying “that’s great” or “well done” and not much else. I’ve always found myself in a pickle over these because I’ve felt that responding with a thank you to each individual is appropriate and just good manners. However, when you see it on your blog, it just looks tacky. “Thanks everyone” type responses are great, but what happens after you leave your thank you, and even more people come and comment, do you continue to thank people as these generic comments keep rolling in?

I say no, unless you want to. As a blogger, we are strapped for time. Most of us work day jobs, or have a family, kids, pets and shopping to do. So taking the time to respond to each and every comment consumes a little bit of time, which may or may not impact your own personal decision here.

In the end, I think we’re really talking about projecting our own insecurities. We WANT to respond to every single comment that comes in, and sometimes we do. But responding with a '”thank you” type response each time get’s old and looks robotic. That may take away from your goals.

I believe that your visitors will see what’s happening and all will be well with the world regardless. Put a thank you as a general blanket statement in the post itself if you feel that the post will only generate these types of responses, and maybe a follow-up thank you after confirming your suspicions.

In the end, I believe that if a visitor wants a response, they will ask a question of some type.

Never post a reply a on your blog

Could there ever be a time when you shouldn’t respond to a comment? Sure! The most obvious candidate for deletion is a comment with a case of spamitis, and the cure is deletion and no reply is warranted.

And to the joker in back row, no, the cure isn’t more cowbell. Sorry.

I can’t think of a single, solid reason why you shouldn’t comment back. Unless you don’t have time, or can’t think of something to say in response, you should probably try to comment back whenever you can and whenever appropriate.

In Conclusion

Blogging is a very rewarding experience for many of us, and sometimes that reward is questioned by our own standards of ethics, morals and just good human nature. I firmly believe that the people commenting on your blog are also other bloggers for the most part, so they probably understand.

Your commentators might have the same questions just as you do, so why not write your own post on what you feel is appropriate and how you might respond back or not respond back? Once that post is written, you can link to it in strategic places, like I have done with my commenting guidelines post (you’ll see the link near the comment submit button on my site).

Being up-front and setting expectations really helps your visitors understand more about you and what you find appropriate or inappropriate, but it will also help you as a blogger find some sanity when you start facing these internal moral dilemmas.

I know I' have, so surely others must too.


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About the Author

Wayne John is a web developer in Southern California that shares his 25+ years of programming and web development experience freely and happily to anyone willing to learn. He also loathes speaking in the third person. If you enjoyed this post, make sure you subscribe to my RSS feed or get updates in your email.